A short cup is smaller than a tall cup and is available for hot beverages only. A firm in a perfectly competitive market would suffer if it sabotaged its cheapest products because rivals would jump at the opportunity to steal alienated customers. The standard Starbucks cup sizes listed on the menu, from smallest to largest, are tall, grande, and venti, but Starbucks also offers a few other sizes that you won’t typically see on a menu. “The more market power firms have, the less attractive they make the cheaper products.” However, the smallest available size for most drinks is the short which can hold 8 oz or 237 mL of liquid gold. “The bottom end of any market tends to get distorted,” says McManus. The smallest Starbucks cup size is the Demi, which holds 3 oz or 88 mL. It is the smallest size at Starbucks consisting of 3 ounces of a drink, which is 89 ml. The British supermarket Tesco has a “value” line of products with infamously ugly packaging, not because good designers are unavailable but because the supermarket wants to scare away customers who would willingly spend more. Demi is a French term referring to a half-cup.

The grande size is 16 fl oz and is medium size. The tall size is 12 fl oz and is the smallest size available for most drinks. The short size is 8 fl oz and is the smallest size available at Starbucks. The smallest starbucks drink around, a short contains 8 ounces This li’l cup is available for hot drinks only, including brewed coffee and espresso drinks. So, businesses try to discourage their more lavish customers from trading down by making their cheap products look or sound unattractive, or, in the case of Starbucks, making the cheap product invisible. As mentioned previously, Starbucks offers a range of cup sizes, including the short, tall, grande, venti, and Trenta sizes. The difficulty is that if some of your products are cheap, you may lose money from customers who would willingly have paid more.

Smallest starbucks size